Why Advergames Can Be Dominant On Social Media. Lessons from Popsockets

Popsockets, makers of those very helpful devices that employ an expandable, collapsible grip and stand to help us avoid tangling cords and dropping our phones, has introduced a new advergame on Facebook as part of its “Swappable PopGrips” campaign.  While it is ultimately just a simple concentration game, it has considerable visual appeal and has been very successful. Popsockets “Swappable Sockets” game UNDERTONE Before getting to the specifics of what has made the Popsockets game a hit I have to confess that I always enjoy the topic of advergames when…

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