Austerity,Has,Turn,Young,Men,In,Britain,to,’Spornosexuals’
Austerity measures undertaken by governments as a result of economic crisis have driven young men to become spornosexual and to seek value instead through their bodies, says a study. Spornosexuality which is a fusion of “sports star” and “porn star” was coined in July 2014 and pointed out the rise of men attending the gym primarily for reasons of appearance, rather than for health or fitness. The findings showed that young men are increasingly striving for a gym-fit, photo-perfect bodies to create a social media brand. “Austerity has eroded young…
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