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Category: Social Media

How Columnists Utilize Virtual Entertainment: An Aide for PR and Comms Geniuses

Loknath Das

At Cision we’ve been following news coverage’s relationship with web-based entertainment beginning around 2009 through the Condition of the Media Report. A while ago when it began, as a little joint review with George Washington College, we needed to get a heartbeat on how writers were utilizing this inventive new innovation called “virtual entertainment” and communicating with PR experts. Around then, just 56% of writers said web-based entertainment was “significant” or “fairly significant” for announcing and delivering stories. Contrast that with the Condition of the Media, where 97% of columnists…

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How to create content for your social networks in only 10 minutes! (if we can do it, so can you!)

Loknath Das

We know firsthand, how frustrating it is to spend hours and hours in front of the computer performing a super repetitive but necessary task: researching new items, trend topics, keywords, profiles of influencers, analyzing the competition, reading all kinds of blogs looking for the very best to create content for social media. This type of situation, which doesn’t make any of us happy, was the kickstart for creating a Postcron feature that enables us to automatically create content and we can’t wait to share it with those of you who are encountering the same situation as us. It’s not…

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Self-Driving Truck Company Aurora Launches Pilot With Uber Freight

Loknath Das, , , , , , ,

Aurora said it began autonomously transporting loads for Uber Freight customers between Dallas and Houston last week. The company plans to launch its commercial autonomous trucking business by the end of 2023, starting in Texas. Uber is an investor in Aurora after the self-driving company bought Uber’s autonomous vehicle unit ATG last year and Uber acquired a 26% ownership interest in Aurora. Uber Freight is a platform that acts as a middleman in connecting shippers who need goods hauled with available truck drivers, oftentimes independent contractors in a highly fragmented…

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2021 Social Media Calendar: How to Revamp Your Content Strategy for the New Year

Loknath Das, , , , , , , , , , , ,

The social media calendar plays a very important role in the success of your publishing strategy. Why? In short: social media calendars help you keep up a consistent posting schedule, centralize all your posts in one place and avoid the panic of having to write something at the last minute. Quite useful then! 😉 Whether it’s a basic grid with a few links, or a dashboard, your calendar can be as simple or complex as your brand needs it to be. The most important is that it has to be…

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Articles about SEO, Web Design and Digital Marketing

Loknath Das, , , , , ,

Site speed can shape the first impression prospects may have about your business. Whether your pages load quickly or take too long is often the reason users decide to stay or leave your website. As noted by Google, site speed is important factor for SEO. Thankfully, the search engine giant also gave us resources on how to improve site speed and what we should aim for. There are also many SEO tools on the market to identify and help address site speed issues. So… In this website optimization guide, we’ll…

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9 Incredible Social Media Blogs You Should Follow Right Now

Loknath Das, , , , , , , ,

As with most things in tech, the social media world is very fast paced, every day changes and updates are rolled out to our favourite platforms, users are growing and declining, viral trends emerge, and new strategies and tactics are always being formulated. It can be hard work to keep on top of it all, tracking news, best practice and future trends all while building your profile on social.  One of the best ways to stay ahead of the game is to follow the best blogs and newsletters that deliver the most…

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