Pleas flood social media for loved ones missing after fire

People have scoured evacuation centers, called 911 and posted desperate online pleas for help finding relatives they haven’t heard from since a fast-moving wildfire devastated a Northern California town. A day after tens of thousands evacuated the town of Paradise and the nearby community of Magalia, dozens of people, many of them elderly, remained unaccounted for. Anguished relatives flooded social media asking for help locating their loved ones. Cherri Rolla’s family hasn’t heard from her 83-year-old aunt, Sylvia Johnson, who lives in Paradise with at least six dogs and three…

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I Built a Social Media Following of 1 Million in 30 Days. Here’s How You Can, Too.

Many people want to share messages with the masses to gain exposure for their brand, product or service on social media. But, with over 60 billion messages shared each day on mobile platforms alone, most content gets lost in the noise. For the last 10 years I’ve worked on improving online strategies for people like Taylor Swift, Rihanna and Disney. I’ve learned how to optimize analytics, data and paid media to help companies achieve massive growth. Related: 10 Proven Ways to Make Millions on Social Media When I set out…

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Facebook, Twitter Pledge to Defend Against Foreign Intrusion

HIGHLIGHTS Both Facebook and Twitter are using AI to combat manipulation Facebook is going after “inauthenticity,” or fake accounts Twitter is focusing on analysing behaviour patterns Facebook and Twitter executives assured Congress on Wednesday that they are aggressively working to root out foreign attempts to sow discord in America, and they pledged to better protect their social networks against manipulation during the 2018 midterm elections and beyond. Facebook’s No. 2 executive, Sheryl Sandberg, and Twitter’s CEO, Jack Dorsey, testified before the Senate intelligence committee in the morning, but there was an empty chair for Google…

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Facebook to Invest $1 Billion in First Asian Data Centre in Singapore

HIGHLIGHTS The data centre is slated to open in 2022 Facebook’s facility will be located in the west of the island Data centre isn’t country specific to where users are located: Facebook Facebook said on Thursday it will invest more than $1 billion (roughly Rs. 7,100 crores) to build its first data centre in Asia in Singapore, slated to open in 2022. Facebook’s facility will be located in the west of the island, near where Google is expanding its Singapore data centres in an $850 million (roughly Rs. 61,000 crores) investment as mobile…

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Facebook Accuses BlackBerry of Stealing Voice-Messaging Tech

HIGHLIGHTS BlackBerry has been sued by Facebook for patent infringement Facebook is seeking damages for infringement of six patents In March, BlackBerry had sued Facebook for infringing on its patents Facebook is suing BlackBerry for patent infringement, escalating the legal battle between the two companies over protected technology. In a 118-page complaint filed Tuesday in San Francisco federal court, Facebook accused BlackBerry of stealing its voice messaging technology, among other patented processes. Facebook is seeking unspecified damages for infringement of six patents. BlackBerry didn’t immediately respond to messages sent outside regular business hours seeking…

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71% of Consumers Watch Videos on Social Media to Laugh, Report Says

One of the great joys in life is laughter, and when it comes to consumers on social media, 71% said it is one of the reasons they watch videos. The 2018 Sprout Social Index report surveyed consumers and marketers to determine where in the funnel social marketing effort must be targeted. It is critically important to define this target because social media is no longer an optional marketing channel. For small businesses, mastering social marketing is even more relevant because it is an easy and affordable way to reach your target audience. Whether you…

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