Social Media Archives - Page 8 of 15

I Built a Social Media Following of 1 Million in 30 Days. Here’s How You Can, Too.

November 2, 2018 Loknath Das1, 30, a, Built, Can, Days, Following, Here's, How, I, In, Media, Million, of, Social, Too, You

Many people want to share messages with the masses to gain exposure for their brand, product or service on social media. But, with over 60 billion messages shared each day on mobile platforms alone, most content gets lost in the noise. For the last 10 years I’ve worked on improving online strategies for people like Taylor Swift, Rihanna and Disney. I’ve learned how to optimize analytics, data and paid media to help companies achieve massive growth. Related: 10 Proven Ways to Make Millions on Social Media When I set out…

Facebook, Twitter Pledge to Defend Against Foreign Intrusion

September 10, 2018 Loknath DasAgainst, defend, Facebook, Foreign, Intrusion, Pledge, to, Twitter

HIGHLIGHTS Both Facebook and Twitter are using AI to combat manipulation Facebook is going after “inauthenticity,” or fake accounts Twitter is focusing on analysing behaviour patterns Facebook and Twitter executives assured Congress on Wednesday that they are aggressively working to root out foreign attempts to sow discord in America, and they pledged to better protect their social networks against manipulation during the 2018 midterm elections and beyond. Facebook’s No. 2 executive, Sheryl Sandberg, and Twitter’s CEO, Jack Dorsey, testified before the Senate intelligence committee in the morning, but there was an empty chair for Google…

Facebook to Invest $1 Billion in First Asian Data Centre in Singapore

September 10, 2018 Loknath Das'First, 1, Asian, Billion, Centre, Data, Facebook, In, Invest, Singapore, to

HIGHLIGHTS The data centre is slated to open in 2022 Facebook’s facility will be located in the west of the island Data centre isn’t country specific to where users are located: Facebook Facebook said on Thursday it will invest more than $1 billion (roughly Rs. 7,100 crores) to build its first data centre in Asia in Singapore, slated to open in 2022. Facebook’s facility will be located in the west of the island, near where Google is expanding its Singapore data centres in an $850 million (roughly Rs. 61,000 crores) investment as mobile…

Facebook Accuses BlackBerry of Stealing Voice-Messaging Tech

September 10, 2018 Loknath DasAccuses, BlackBerry, Facebook, of, Stealing, Tech, Voice-Messaging

HIGHLIGHTS BlackBerry has been sued by Facebook for patent infringement Facebook is seeking damages for infringement of six patents In March, BlackBerry had sued Facebook for infringing on its patents Facebook is suing BlackBerry for patent infringement, escalating the legal battle between the two companies over protected technology. In a 118-page complaint filed Tuesday in San Francisco federal court, Facebook accused BlackBerry of stealing its voice messaging technology, among other patented processes. Facebook is seeking unspecified damages for infringement of six patents. BlackBerry didn’t immediately respond to messages sent outside regular business hours seeking…

71% of Consumers Watch Videos on Social Media to Laugh, Report Says

August 31, 2018 Loknath Das71%, Consumers, Laugh, Media, of, On, Report, Says, Social, to, videos, watch

One of the great joys in life is laughter, and when it comes to consumers on social media, 71% said it is one of the reasons they watch videos. The 2018 Sprout Social Index report surveyed consumers and marketers to determine where in the funnel social marketing effort must be targeted. It is critically important to define this target because social media is no longer an optional marketing channel. For small businesses, mastering social marketing is even more relevant because it is an easy and affordable way to reach your target audience. Whether you…

Facebook Expands Fact-Checking Initiative to New Countries

June 28, 2018 Loknath DasCountries, Expands, Facebook, Fact-Checking, initiative, New, to

Facebook has announced to expand its fact-checking programme to new countries that aims to fight spread of fake news on its platform. The social media giant now has the fact-checking programme running in 14 countries and plans to scale to more countries by the end of the year. “These certified, independent fact-checkers rate the accuracy of stories on Facebook, helping us reduce the distribution of stories rated as false by an average of 80 per cent,” Tessa Lyons, Product Manager at Facebook, said in a blog post on Thursday. In India, Facebook already is in…