Why is Healthy Food So Expensive? Maybe Because We Expect it to be
Imagine you’re in the aisle of your favorite grocery store, bombarded with hundreds of the latest and greatest products on the market. After grabbing a box of your favorite pasta off the shelf, you notice a new organic version of the spaghetti sauce you usually buy. Strikingly, the price is at almost a 50 percent premium compared with what your usual sauce costs. Here we go again, you think: You have to empty your wallet to buy the “healthy” stuff. If this describes how you think about the relationship between…
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