Loknath Das, Author at Pinfaves

Snapchat’s new mental health tool will offer helpful intervention

February 12, 2020February 12, 2020 Loknath DasHealth, Helpful, mental, New, Offer, Snapchat’s, tool, Will

Snapchat is launching a search tool called Here For You that will surface “safety resources” from mental health experts when users search for sensitive topics like anxiety, depression, suicide, and bullying, the company announced Tuesday. For instance, if a user searched for “thinspo” (content that may skew to be pro-anorexia), the search results would “intervene” with content by experts, Fast Company reports. While parent company Snap did not elaborate on how often these kinds of searches occur on Snapchat, the platform has one of the youngest audiences of any social media platform. It…

Pete Buttigieg sees surge in support from business execs after his strong showing in Iowa

February 11, 2020February 11, 2020 Loknath DasAfter, business, Buttigieg, Execs, From, His, In, Pete, Sees, Showing, Strong, Support, surge

Democratic presidential contender Pete Buttigieg is seeing increased support from business leaders as he jumps in the polls following a successful showing in the Iowa caucuses. Dozens of executives who have largely remained on the sidelines during the 2020 election cycle have shown increased interest in Buttigieg’s presidential campaign over the past week, according to people with direct knowledge of the matter who declined to be named because these conversations were deemed private. The increased interest in Buttigieg comes as he tries to position himself as the best option among…

Digital media to garner 65% of ad investment in India this year: GroupM

February 10, 2020February 10, 2020 Loknath Das65%, Ad, Digital, garner, In, India, investment, Media, of, This, to, Year

Print still relevant to advertisers wanting to build credible brands Advertising investment in India is set to soar to ₹91,641 crore this year, representing an estimated growth of 10.7 per cent for 2020, according to GroupM, the media investment group of WPP, in its advertising expenditure (adex) forecasts for 2020. Even with an overall slowdown in the global economy, Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020. India is the eight-largest market globally and is the largest contributor to…

The State of Sustainable Investing in 2020

February 8, 2020February 8, 2020 Loknath DasIn, Investing, of, State, Sustainable, The

During the past decade, governments across the world have promulgated more than 500 new measures that seek to promote the use of environmental, social, and governance (ESG) criteria in making investment decisions. A comprehensive report from global public accounting and consulting firm KPMG International explores these three broad issues related to sustainable investing and its impact on the alternative investment industry: the rate of progress in implementing sustainable investing, the barriers to more rapid progress, and responses to these barriers.1 Study Participants The KPMG report was produced in collaboration with CREATE-Research, “an independent research…

Social media cos may soon be held accountable for sponsored, non-user generated content: Report

February 7, 2020February 7, 2020 Loknath Dasaccountable, be, content, cos, for, generated, Held, May, Media, non-user, Social, Soon, sponsored

The government may soon hold social media platforms accountable for all non-user generated content, including sponsored posts, The Economic Times reported. The government is planning to insert a clause to Section 79-II of the Information Technology Act, 2000. The law currently exempts social media platforms from liability for any third-party content. Once the new clause is added, companies will be required to tag and identify all sponsored content published on their platforms. “Onus of non-user generated content will now fall on social media platforms,” the article quotes a senior government official…

Mental health: Mothers in Wales ‘suffering’ without unit

February 5, 2020February 5, 2020 Loknath Das

After a traumatic birth, Katie’s postnatal depression became so bad that she began to self-harm. However, the only in-patient mental health support available was in England, more than 100 miles from her home in Cardiff. She fears other mothers are suffering due to the lack of a specialist unit – two years after the Welsh Government promised to develop one. A mental health group and politicians have raised concerns over the delay. The Welsh Government said it had asked for an interim unit to be established. Image copyrightFAMILY PHOTOImage captionAbout…