Food and Beverage Companies are Finding Creative Ways to Reach Kids Online, Here’s What to Know
I have witnessed my sons on social media posting images of simulated Gatorade coolers being poured over their heads, sending digital Valentine Day’s cards made by Taco Bell reading “Nacho average Valentine,” and voting on new potato-chip flavors. These are not the passive ads of my childhood. They are clever ways corporations reach children and teenagers, encouraging them to interact with a brand and promote it to their friends. Valentines certainly appear innocent enough. But will manipulating an image of a Gatorade cooler really entice kids to drink more…
Read More