Food and Beverage Companies are Finding Creative Ways to Reach Kids Online, Here’s What to Know

  I have witnessed my sons on social media posting images of simulated Gatorade coolers being poured over their heads, sending digital Valentine Day’s cards made by Taco Bell reading “Nacho average Valentine,” and voting on new potato-chip flavors. These are not the passive ads of my childhood. They are clever ways corporations reach children and teenagers, encouraging them to interact with a brand and promote it to their friends. Valentines certainly appear innocent enough. But will manipulating an image of a Gatorade cooler really entice kids to drink more…

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Supreme Court tells Jung, Kejriwal to Meet Over Chikungunya, Dengue

  The Supreme Court on Tuesday asked Delhi’s Lt. Governor Najeeb Jung to convene on Wednesday a meeting with Chief Minister Arvind Kejriwal and the civic bodies to discuss ways and means to deal with the spread of chikungunya and dengue. Asking Jung to hold the meeting at 2 p.m., Justice Madan Lokur and Justice L. Nagaswara Rao asked participants at the meeting to refrain from engaging in any blame-game. Pointing out that the “interests of the people of Delhi are paramount”, the court said: “In our opinion, considering that…

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Job Insecurity Tied to Increased Risk of Diabetes

People who are worried about losing their jobs may be more likely to be diagnosed withdiabetes, according to a new analysis. Compared to people who felt secure in their jobs, people who were experiencing so-called job insecurity had a 19 percent higher rate of new cases of diabetes, which researchers called a “modest increased risk.” The study can’t prove that job insecurity causes diabetes. Still, said lead author Jane Ferrie, “In an ideal world, the sort of thing I’d like to see come out of this study is a reduction…

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How to Fight That Plateau While Losing Weight

We all wish to look good and flaunt a body that’s not only great but also fit and healthy from within. Unfortunately, it takes a little time to get the desired result. Weight loss is a gradual process where your body needs to leap out of its comfort zone and get down to performing exercise techniques that help in strengthening and sculpting the muscles. If you feel that you have been playing your part but the results are not showing or that blubber is taking way too long to metamorphose…

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High Resting Heart Rate Tied to African American Heart Failure Risk

For African Americans, a high resting heart rate may indicate greater risk of death or hospitalization with heart failure, a recent analysis finds. This had already been shown in studies that mostly involved white participants, but it wasn’t clear if the same was true in the black community, researchers write in JAMA Cardiology. “Resting” heart rate is measured when a person is sitting or lying down, calm and moving as little as possible. For a person who isn’t ill, a heart rate anywhere between 60 and 100 beats per minute…

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Exercise Hormone Can Help Shed, Prevent Fat

Does working out feels like more of pain to you? Take heart. Exercise releases a hormone that can help your body shed fat and keep it from forming again, which may also act as potential target to fight obesity, diabetes and other health issues, a study has found. The results showed that hormone irisin helps convert calorie-storing white fat cells into brown fat cells that burn energy and may be an attractive target for fighting obesity anddiabetes. “Exercise produces more irisin, which has many beneficial effects including fat reduction, stronger…

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