You can teach yourself to hate pizza and chocolate
You can teach yourself to hate pizza and chocolate Imagine that as soon as a piece of chocolate melts and flows down your throat, you start feeling nauseous, lightheaded, and run to throw up inside the toilet bowl.The goal is to make you ill every time you think about or encounter the problem food. Will it work? It is the basis of the “false memory diet” pioneered by Elizabeth Loftus and her colleague Daniel Bernstein.The duo planted food aversions in peoples’ minds by playing a memory game with more steps…
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