Lifestyle launches multiple windows that present summer inspirations like poolside, tropical prints or even rain
Linen, being an wardrobe essential in the summer, Lifestyle partners with linen brand Celio for these summer windows. One of the window schemes features poolside essentials while another presents plethora of colours in tropical prints. For Mumbai stores, Lifestyle even goes a step ahead to add a monsoon splash through their in-store VM presentations. Akash Kumar, Head – VM, Lifestyle, narrates to Indiaretailing.com, “In summer, linen is big. We wanted to create a strong communication that we have the most relevant merchandise to look fashionable this summer. A large pool gleaming with…
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