This Archives - Page 2 of 22

Digital media to garner 65% of ad investment in India this year: GroupM

February 10, 2020February 10, 2020 Loknath Das65%, Ad, Digital, garner, In, India, investment, Media, of, This, to, Year

Print still relevant to advertisers wanting to build credible brands Advertising investment in India is set to soar to ₹91,641 crore this year, representing an estimated growth of 10.7 per cent for 2020, according to GroupM, the media investment group of WPP, in its advertising expenditure (adex) forecasts for 2020. Even with an overall slowdown in the global economy, Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020. India is the eight-largest market globally and is the largest contributor to…

How a newspaper ad and Rs 5 lakh investment set this entrepreneur on Rs 50 Cr journey in chemicals manufacturing

October 4, 2019October 4, 2019 Loknath Das5%;, 50, a, Ad, and, Chemicals, Cr, Entrepreneur, How, In, investment, journey, Lakh, newspaper, On, Rs., Set, This

In 2002, Bengaluru-based entrepreneur Srinivas M saw a newspaper ad about the MSME Ministry conducting a training session for chemical manufacturing. Srinivas was a chemical trader at the time, and thought it would be a good opportunity to start manufacturing chemical products himself. “I saw this a way into a manufacturing sector that could pay me dividends much more than a trading business ever could. I decided to seize this opportunity, and enrolled myself in the programme,” he says. Srinivas was about to enter the chemicals industry that has grown over the years, touching $163…

Mutual Fund Investment: Want better returns? 5 immunity boosting funds to SIP this monsoon

August 21, 2019August 21, 2019 Loknath Das5%;, Better, Boosting, Fund, Funds, Immunity, investment, Mutual, returns, Sip, This, to, Want

The mutual funds mentioned below will provide stability and performance considering the current market scenario. With uncertainty gripping the world with important external events like US-China Trade War, US-Iran faceoff and internal events like slowdown in economy in India in terms of Auto and FMCG sales, it makes sense to invest in the equity market via mutual funds systematically, thereby enabling the investor to take advantage of the Lows and Highs faced by the market. The below-mentioned mutual funds cater to different categories like Large Cap, Mid Cap, Small Cap,…

Why this investment banker aspirant decided to manufacture notebooks and paper products instead

July 17, 2019July 17, 2019 Loknath Dasand, aspirant, banker, decided, investment, manufacture, notebooks, Paper, Products, This, to, Why

One can never grow tired of the simple pleasure of putting pen to paper. While we live in a world of digital diaries and reminders on the cloud, the habit of writing things down has its own charm. Shreshtha Poddar loved jotting down little notes even as she tapped away at her phone and computer. This led to idea for Notex Notemakers, a notebook manufacturing company. Shreshtha’s father, Kailash Poddar, had always wanted to start a notebook manufacturing company, so that his four children could work together. But Kailash was unable to see…

China Trade Drama Makes This A Good Time To Invest

May 18, 2019 Loknath Dasa, China, Drama, Good, Invest, Makes, This, Time, to, trade

Now that President Trump’s China trade drama has caused another dip, readers are asking if this is a good time to invest? The best time to buy stocks is when they are down for reasons that have little to do with the company, and this is one of those times. But don’t plunge into the market and don’t wait for a more perfect time to invest. Make small investments that you won’t need to disturb for at least 5 years. Last year the U.S. economy produced a little over $20 trillion of…

This New Year Follow These Simple Diet And Nutrition Tips For A Healthier And Happier 2019

December 30, 2018 Loknath Das2019, a, and, Diet:, Follow, for, Happier, Healthier, New, nutrition, simple, these, This, Tips:, Year

It’s that time of the year when we all start thinking about our New Year Resolutions. It is an exciting time of the year with new promises and fresh starts. This New Year you should focus to work towards a healthier life. A healthier life can have a significant impact on your life. In today’s world where we all are occupied with busy schedules, one often tends to ignore their health and well-being. But it is very important that one maintains a healthy lifestyle as it can help ward off several…