Why Advergames Can Be Dominant On Social Media. Lessons from Popsockets

Popsockets, makers of those very helpful devices that employ an expandable, collapsible grip and stand to help us avoid tangling cords and dropping our phones, has introduced a new advergame on Facebook as part of its “Swappable PopGrips” campaign.  While it is ultimately just a simple concentration game, it has considerable visual appeal and has been very successful. Popsockets “Swappable Sockets” game UNDERTONE Before getting to the specifics of what has made the Popsockets game a hit I have to confess that I always enjoy the topic of advergames when…

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Why 4G ULIPs may be a great investment option for you

The performance of 4G ULIPs is better than most other investment products in terms of returns and charges. In the investment circles, the benefits of investing early in life have been repeated over and over again. By the time most of us realize that we should start saving and investing, we find ourselves surrounded with responsibilities and wonder if we have wasted too much time to buy good investment products. The good news is that it is never too early or too late to start investing. The key lies in…

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‘Investment in 8-10 stocks should be good enough if your budget is between Rs 2-5 lakh’

For most people, financial decisions pertaining to investing, buying insurance or taking loans are erratic, rather than an informed and planned process. This means that they have innumerable stocks and dozens of mutual funds without taking into consideration, the impact on their financial goals. In this article, I am going to highlight some of the asset classes to help you determine the optimum mix and how much is too much per investment instrument. Mutual Funds: Most of the people are often confused as to how they should segregate their funds.…

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India Is Addicted To WhatsApp More Than Any Other Social Media, And Knows It Can Be Dangerous

We spend a lot of time everyday on your smartphones, a lot of which might be across various social networks. Particularly WhatsApp. These come with their own problems of addiction, fake news, and online harassment, and India is no exception when it comes to dealing with these issues. That’s why public opinion data analytics firm YouGov conducted a survey of Indian smartphone users, to see how we deal with everything we’re exposed to on social media platforms daily. And the results are pretty interesting to say the least. For one thing…

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Michael Phelps to be honored for destigmatizing mental health

Famed Olympian Michael Phelps is about to add yet another accolade to his trophy room, and he’ll be coming to Boston to accept it. The Ruderman Family Foundation, a locally based nonprofit whose work advocates for disability inclusion, just announced it has named the repeat-gold medalist as the newest recipient of its annual Morton E. Ruderman Award in Inclusion. The highly decorated swimmer has been selected as this year’s honoree because of the strides he’s made in opening up about his personal battle with depression and anxiety, encouraging others to seek help and exercise…

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“Don’t Want To Be On Earth”: US Comedian’s Instagram Post Invites Cops

The alarming message, has been deleted, along with Pete Davidson’s Instagram account. Pete Davidson wrote on Instagram Saturday afternoon that he didn’t “want to be on this earth anymore.” The post came shortly after the SNL cast member had used the social media platform to applaud Kanye West for speaking openly about his own mental health issues. Davidson wrote: “i’m doing my best to stay here for you but i actually don’t know how much longer i can last. all i’ve ever tried to do was help people. just remember…

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