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Why Advergames Can Be Dominant On Social Media. Lessons from Popsockets

May 15, 2019 Loknath DasAdvergames, be, Can, Dominant, From, Lessons, Media, On, Popsockets, Social, Why

Popsockets, makers of those very helpful devices that employ an expandable, collapsible grip and stand to help us avoid tangling cords and dropping our phones, has introduced a new advergame on Facebook as part of its “Swappable PopGrips” campaign. While it is ultimately just a simple concentration game, it has considerable visual appeal and has been very successful. Popsockets “Swappable Sockets” game UNDERTONE Before getting to the specifics of what has made the Popsockets game a hit I have to confess that I always enjoy the topic of advergames when…

SpiceJet Offers Business Class Seats on Boeing 737 Acquired from Jet Airways, Discounts Upto 40 Percent

May 8, 2019 Loknath Das40, 737, Acquired, Airways, Boeing, business, Class, Discounts, From, Jet, Offers, On, Percent, seats, SpiceJet, Upto

Gurugram –based carrier Spicejet is now offering fares at 30-40% less than its competitors. Reports citing experts suggest that the average business class fares are likely to moderate in the near future following the conclusion of operation of India’s largest provider, Jet Airways. The company is offering lowered price on domestic routes between major cities like Delhi, Mumbai, Kolkata, Bengaluru and Hyderabad starting May 11. Since Jet shuttered, SpiceJet is operating the Boeing 737-800 aircraft with the unchanged seat configuration including the business class cabin. So far, SpiceJet has inducted…

Staying active in midlife may depend on mental wellbeing

May 6, 2019 Loknath DasActive, depend, In, May, mental, Midlife, On, Staying, wellbeing

The researchers found that leisure-time physical activity did not predict later mental well-being or subjective health, but mental well-being predicted physical activity. Staying active in midlife may depend on mental wellbeing (Representational Image) | Photo Credit: Getty Images London: Staying physically active in midlife depends a lot on your overall satisfaction with life or mental wellbeing a decade earlier, not just your physical health, suggests new research. Men and women with high mental well-being at the age of 42 were more physically active at the age of 50 compared to those who…

Tax on debt investment in 2019: Here’re the applicable taxes on various instruments

April 30, 2019 Loknath Das2019, applicable, debt, Here’re, In, instruments, investment, On, Tax, Taxes, The, various

The various debt-oriented investment options available in the market such as bank fixed deposits, recurring deposits, post office savings scheme, national savings certificate, debt-oriented mutual funds attract DDT is paid by the enterprise which is issuing the dividends. | Photo Credit: Representative Image New Delhi: Individuals select the investment options on the basis of their respective objectives, risk-taking capacity and the benefits offered by an investment scheme, be it a debt-related investment option or an equity-oriented investment option. The taxation on different types of debt instruments varies on the basis of specifications…

Democrats are more moderate on health care than you think

April 28, 2019 Loknath DasAre, Care, Democrats, Health, Moderate, More, On, Than, Think!, You

First things first: The theme song of the week is from the television show “Jeopardy.” Poll of the week: A new Kaiser Family Foundation poll finds that 52% of Democrats and Democratic-leaning independents prefer that Congress focus on improving and protecting the Affordable Care Act (also known as Obamacare) rather than passing a “Medicare for All” plan. Only 39% of Democrats and Democratic-leaning independents want Congress to focus on passing a Medicare for All plan. What’s the point: Much of the focus in this 2020 Democratic primary season has been on health care. That’s not…

Utkal University rural campus to offer courses on education, communication

March 3, 2019 Loknath Dascampus, communication, courses, Education, Offer, On, Rural, to, University, Utkal

BHUBANESWAR/KENDRAPADA: Utkal University’s rural campus near Chandikhole in Jajpur district will offer bachelor and master degrees in education, postgraduate diploma in communication for development and three certificate courses from next year. University authorities said this on the sidelines of the inauguration of the rural campus by chief minister Naveen Patnaik on Saturday. Utkal University vice chancellor Soumendra Mohan Patnaik said initially the institution will start with two courses-master degree in public health and MBA in rural management- from this temporary campus. But it will add courses every educational year in…