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Author: Loknath Das

Eight reasons why your content marketing fails

Loknath Das, , , , ,

Content fails for a myriad of reasons. Poor planning, or lack of buy in from the C-suite, or a combination of both. But the main reason it fails is because it stops. “Content marketing doesn’t usually fail because of content quality. The main reason is because it’s inconsistent or it stops,” said Joe Pulizzi back in 2015, and it’s still true today. All too often businesses are looking for a quick fix, silver bullet or something to ‘go viral’. If this doesn’t happen within the first six months, they call it a day, cut…

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U.S. Public Education Increasingly Drawing Attention From Private Philanthropy

Loknath Das, , , , , , ,

The Broad Foundation, a Los Angeles-based nonprofit organization established in 1967 by billionaire philanthropist Eli Broad and his wife, Edythe, announced Thursday that it would donate $100 million to Yale University. But the donation will be directed to training leaders in the realm of public education, from kindergarten to high school (K-12). The $100-million donation will help the Yale School of Management create a master’s degree program, free to students who aspire to lead in America’s public school systems in areas of management, public health, law, child development, policy, criminal…

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After roads, tailwinds favour private sector investment in airports

Loknath Das, , , , , , ,

Recently, Zurich Airports International AG won the bid to develop and operate the Jewar airport near Delhi for 40 years. The Swiss firm’s bid to share revenue of ₹400.97 per passenger with the Airports Authority of India (AAI) beat competition by a wide margin. But keen participation by leading business firms such as Adani Enterprises Ltd, Delhi International Airports (GMR Group) and international firm Anchorage Infrastructure Investments Ltd shows the rising private sector interest in airports. Naveen Kumar Saini/Mint This follows the recent deal by Tata group with Singapore’s sovereign wealth fund GIC…

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Saw more merit in holding Raymond brand in the new lifestyle co, says CMD Gautam Singhania

Loknath Das, , , , , , , , , , , , ,

A month after announcing demerger plans, Raymond has decided to modify its brand royalty policy and do away with any inter-company brand royalty contracts. “Originally the plan was that the new company, the lifestyle company would pay a royalty to the old company for the use of the brand name. However, we got feedback from investors and from various well-wishers that if we let the new company own the Raymond brand for its product categories, in perpetuity it would be more better for the new company,” said Gautam Singhania, CMD,…

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Veganism continues to be one of UK’s fastest-growing lifestyle movements

Loknath Das

Veganism continues to be one of the UK’s fastest-growing lifestyle movements, and this is certainly reflected in London’s massive vegan scene. (Photo: ANI) London: London has been named the most vegan-city in the world for a second year and has now more vegan restaurants in the last few years, according to an online restaurant guide. According to HappyCow, which claims to be the largest vegan and vegetarian restaurant guide in the world, London became the first city on its list to reach 100 vegan-friendly restaurants in 2017. Presently, there are 125…

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Are You Paying Higher Premium For Your Health Insurance?

Loknath Das, , , , , , ,

Health is considered to be the most important asset of any individual. But in India, the statistics on health insurance are shocking. The recently released National Family Health Survey (NFHS-4) by the ministry of health and family welfare shows that less than one-third (29 per cent) of households have at least one usual member covered under health insurance or the health scheme. Also, from a motivation for the customer point of view, in an age where customisation is demanded in every purchase decision, the health insurance options available in the…

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